First Day Vitamins Review

First Day Vitamins Review

This post may contain affiliate links. As an Amazon Associate, I earn from qualifying purchases. Please read my disclosure.

In this First Day Multivitamins Review, I take an honest look at this multivitamin brand, looking into what sets these vitamins apart, evaluating their pros and cons, and answering common questions about the gummy vitamins. 

With all of the vitamin brands and varieties on the market today, it can be difficult to sort through all of the options and find the one that is right for you and your family. I know how important it is to find the right vitamin that supports your health. You want a vitamin that delivers on what it promises, is made with natural and absorbable nutrients, and isn’t full of unnecessary ingredients.

Unfortunately, many multivitamins do not contain quality ingredients, aren’t third-party tested, are full of artificial ingredients or sugar, or have too high of vitamin doses. 

So, how do you know which brands to trust and which multivitamins to choose for your family? That’s where my First Day gummies review guide comes in. Partnering with a dietitian and my team, I research vitamins, supplements, and other kids’ health items so you don’t have to. 

My team and I have researched the First Day brand extensively, drawing on medical recommendations for vitamins, digging deep into what experts say, scouring product information, reading hundreds of verified user reviews on First Day vitamins, and more.

I have summarized all of our findings in the First Day gummy vitamins reviews below, sharing the pros and cons of this popular and high-quality brand and our reasoning for why I recommended it so highly. Let’s get started! 

But First, A Disclaimer 

As a board-certified health coach and certified nutritionist, I support supplements that are rooted in science and are evidence-based. The FDA does not review dietary supplements for safety and effectiveness before they go to market, so I prioritize products that are third-party tested and certified by one of three independent third-party certifiers (USP, NSF, or

Though I may receive a commission (at no extra expense to you) if you purchase through some of the affiliate links provided, I only recommend products I’ve researched, evaluated, consulted experts on, and would feel comfortable taking or have taken myself.

As always, I only share products that are the highest quality and that can help you and your family the most. By purchasing any of these products from the links below, you help keep this blog running, so thanks for your support!

Large doses of vitamins can be harmful; you and your family members may benefit from individual vitamin supplements instead of a multivitamins. Always speak with a healthcare professional or physician about your supplementation needs before adding a vitamin or another similar supplement to your diet. 

The information shared in this post is not a substitute for professional medical advice, diagnosis, or treatment. Never disregard or delay seeking professional medical advice because of something you read here. Always consult with your doctor to determine the proper administration and recommended dosage of vitamins.

First Day product prices are accurate at the time of this publication but are subject to change.

What Are First Day Vitamins?

First Day Vitamins make multivitamins for the whole family. Their vitamins are whole food-based: instead of being made with synthetic ingredients, they are made with organic dried fruits and vegetables, supplying all of the essential ingredients that are commonly missing in the diet. 

Because of this, First Day Vitamins are considered food-gap vitamins. They are perfect for picky eaters of any age or those who cannot eat a balanced and healthy diet for any reason. 

The company was started by two friends, Alice and Andy, who studied at Yale and Stanford. They were disappointed with the supplements on the market and set out to create a better option. Partnering with researchers at Yale and Harvard, the First Day team investigated thousands of clinical studies to develop First Day gummies. The resulting supplements use the latest science to source the most absorbable and organic ingredients. They are also made with the most bioavailable nutrients so families can benefit from their supplementation. 

Alice actually reached out to me for feedback when she was developing her vitamins formulation, which is why I can personally vouch for the quality of their ingredients!

The first vitamin they brought to market were their First Day Kid’s Daily Enrichment Multivitamins – with the mission to help parents raise healthy kids and happy families.

From there, First Day has expanded into developing and offering Teens Daily Kickstart Multivitamins, Womens Daily Supercharge Multivitamins, and Mens Daily Provisions Multivitamins. They have recently also started offering probiotic and gut health supplements.

First Day Multivitamins bottle open on a white countertop with vitamins spilling out.

How Are These Vitamins Different? 

Many factors set First Day Vitamins apart from the rest. Here is a high-level list of what differentiates them: 

Bioavailable Ingredients

Vitamin bioavailability refers to how readily a vitamin can be absorbed by the human body (source). The greater the bioavailability of a vitamin, the easier it is for your body to process and absorb its nutrients. Certain vitamin forms are more or less bioavailable, but when it comes to vitamin supplementation, high bioavailability is essential.

First Day sources their vitamins from organic fruits and vegetables, testing and researching every nutrient for maximum bioavailability. Folate is a great example of this. Whereas many other vitamin brands use folic acid, First Day uses a form of methylated folate which is more bioavailable (source). 

Science-Driven Approach

Implementing thousands of scientific studies, First Day’s researchers designed their multivitamins to complement common daily habits. Understanding what most diets lack, they then added only those vitamins and nutrients into their multivitamins. This way, families are not getting a surplus of vitamins they already consume or less of the ones they additionally need.

High-Quality And Organic Ingredients

First Day complete vitamins are made with 12 organic fruits and vegetables full of antioxidants and phytonutrients. Their vitamins are third-party tested for purity, potency, and accuracy, and they are made without any artificial ingredients, colors, or sweeteners.

What Ingredients Are In First Day Vitamins?

When looking at a First Day vitamins ingredients list, all you will see are natural and whole food ingredients you recognize and know how to pronounce. 

The vitamins in each multivitamin are sourced from an organic fruit and vegetable blend consisting of apple, kale, broccoli, spinach, carrot, parsley, beet, green cabbage, blueberry, raspberry, strawberry, and tomato. That’s right: no strange chemical compounds or synthetic vitamins are found here! 

In addition to the fruit and vegetable blend, the vitamins are sweetened with organic tapioca syrup and organic cane sugar, meaning they do not have any artificial sweeteners or sugar alcohols. Each daily serving of two vitamins contains only 2 grams of sugar, making these vitamins something you can feel great about giving to your family. 

Water, pectin, citric acid, natural colors and flavors, organic sunflower oil, and organic carnauba wax wrap up the ingredient list. Since First Day employs pectin, a soluble fiber found in fruits, instead of gelatin to give the vitamins their gel consistency and their vitamins don’t contain any dairy, these vitamins are vegan and dairy-free. They also are free of the top 6 other allergens: gluten, eggs, soy, peanuts, tree nuts, fish, and sesame. 

Looking at the supplement facts panel on the vitamins, you may notice that each variety includes only 9 micronutrients. Here is an example of the First Day kids vitamins nutritional label:

First Day Kids Multivitamins ingredients and nutritional panel.

Where some other supplement brands include up to 20+ vitamins and minerals, First Day supplements contain only the nutrients most commonly lacking in the diet. They adjust the micronutrient profiles and amounts for each blend – kids, teens, men’s, and women’s – based on established nutrient needs for each population and the common diets each consumes. Doing this prevents over-supplementation and provides what you and your family need to thrive. 

Refer to the supplement facts of each blend to see the specific micronutrients and nutrient dosage they contain. Almost every variety contains vitamins A, C, D3, K, E, B6, B12, and folate, vitamins essential for health and wellness. The men’s, women’s, and teen’s vitamins also contain magnesium, biotin, and zinc in varying amounts.

Who Are First Day Vitamins For? 

First Day makes multivitamins for every member of the family! Here’s more on their custom blends for kids, teens, women, and men: 

Kids Daily Enrichment Multivitamins: Featuring delicious strawberry and orange flavors, but only 2 grams of sugar per serving, First Day’s vitamins for kids are nutritious and made with bioavailable vitamins such as vitamin D3 and methylated vitamin B12. These gummies are designed to provide children with the nutrition childhood diets typically lack and are perfect for picky eaters.

Teens Daily Kickstart Multivitamins: First Day’s vitamin for teens is formulated specifically for teenagers aged 13+. First Day Teen Vitamins are made with fruits and vegetables, containing the folate, vitamin D, and zinc that many active teenagers need (source 1, source 2, source 3).

Womens Daily Supercharge Multivitamins: Formulated with the exhausted and overworked modern woman in mind, the Women’s Daily Supercharge vitamins contain adequate B vitamins and more to boost energy levels and enhance feelings of wellness. 

Mens Daily Provisions Multivitamins: With 9 key nutrients in the amounts that adult men typically lack, First Day’s Men’s vitamins are great sources of vitamin C, D3, biotin, zinc, folate, and more. 

Pros: What I Love About First Day Vitamins 

Made With Whole Foods 

Research shows that organic nutrients are better absorbed than synthetic (source), so First Day makes their vitamins with organic fruit and vegetables, not synthetically produced vitamins and nutrients. Each gummy vitamin contains a mixture of 12 fruits and vegetables, adding nutrition you can feel good about.

Low Sugar

With 50-80% less sugar than leading gummy vitamins and no artificial sweeteners, these multivitamins are sweetened with cane sugar and tapioca syrup. They don’t even use glucose syrup, stevia, or monk fruit! 


These vitamins are free of dairy, nuts, wheat, peanuts, eggs, fish, soybeans, and shellfish, making them safe for those with common food allergies.

Special Diet-Friendly 

All of First Day’s vitamins are made with plant-derived vitamin D3. They do not contain gelatin or gluten-rich ingredients, making them vegan and gluten-free. 

Bioavailable Ingredients

What’s the point of taking a vitamin if your body can’t readily absorb it? First Day uses the most bioavailable forms of vitamins in their formulations – in particular, bioavailable folate, vitamin B12, and vitamin D3. 

Third-Party Tested 

When you take First Day multivitamins, you can rest assured that the vitamins are what the product label says they are. Furthermore, they are pure and free of contaminants, heavy metals, and toxins. 

No Over-Supplementation 

Just as a plant can suffer when over-watered, over-supplementing with vitamins can negatively impact on human health (source). For optimal wellness, choose a vitamin containing only the nutrients you need, with no extras. First Day studied the common diets of kids, teens, men, and women and formulated their multivitamin blends to provide the nutrients that common diets did not. 


If you’re worried about the environmental impact of monthly shipping, First Day already has a solution for that! You will receive a reusable jar in your first vitamin order; in subsequent months you will receive eco-friendly refill pouches, making for lighter shipping and less waste. 

Great Flavor 

Even the most picky eaters rave about First Day gummy flavors. With strawberry, citrus, and other fruit flavors, adults and children look forward to daily taking these vitamins. 

Graphic showing how First Day vitamins has clean ingredients.

Cons: Other Considerations

I’d be remiss to not share the drawbacks of these multivitamins. The few limitations of them are: 


With a price point of up to $39 for a 30-day supply, First Day vitamins are more pricey than many brands found on store shelves. The vitamins can get particularly expensive when you are purchasing multivitamins for the whole family. The vitamins are much better quality and more effective than many of the vitamins found in stores, however, and First Day offers saving options that can save you up to $9/bottle. 

Must Order Online 

These vitamins are not available in retail stores and can only be purchased through the First Day website. The company does offer many benefits for purchasing through the website, such as convenient ordering, money-back guarantees, eco-friendly packaging, and free shipping for subscriptions. 

Does Not Contain Omega 3s or Probiotics 

Fatty acids and probiotics, two other recommended daily supplements (source 1, source 2), are not included in these multivitamins. First Day does now offer probiotics for kids, teens, and women which you can purchase separately or bundle with multivitamins, but individual supplementation still will need to be done. If you are looking for an additional omega-3 supplement, consider Nordic Naturals.

First Day Multivitamin Reviews: What First Day Vitamin Users Have to Say 

What better way to learn about First Day vitamins than by reading First Day Vitamin Reviews from real-life users? Below are all real First Day gummy reviews from verified users.

Kids Love Them: 

“Love that my son can still have his gummy vitamins and they’re good for him, not loaded with all the bad stuff!” – Arianna G.

No Junk Ingredients:

“I have enjoyed these vitamins very much. They give you what you need without any garbage added like other vitamins. Just natural ingredients. With the subscription I don’t have to worry about running out. I recommend these to all my friends! Try them, you won’t regret it!” – Jodene D.

Easy On The Stomach: 

“These are great! I have had a hard time finding vitamins that didn’t upset my stomach. These do not affect my stomach and have made a big difference with my hair and it’s health.. love these!” – Amie J.

Great Flavor: 

“I have never been able to choke down the huge multivitamin pills most companies offer. My husband had me try his gummies but they tasted awful. My son overheard and suggested I try First Day. I love these things and actually look forward to taking my vitamins!” – Dottie C.


My family and I started these vitamins 2 weeks ago. I was having to nap everyday on my lunch break due to lack of energy. I have not had to nap since! The kids love the taste of them and look forward to taking them everyday (…)” – Courtney M. 

Personally, I had very similar experiences when testing out First Day for myself and for my kids. My kids loved the flavor, just like in Dottie’s review above. I felt a boost of energy when I took the women’s vitamin daily, like in Courtney’s review. And I absolutely appreciate the clean, organic, natural ingredients that First Day prioritizes in their vitamins.

Graphic showing all of the fruits and veggies included in First Day Kids Vitamins.

How And Where To Buy First Day Vitamins

Now that you’ve decided to try First Day supplements, where do you buy them? 

Their multivitamins and probiotics are currently only available for purchase on their website, Purchasing directly through the website saves you from accumulating unnecessary retail mark-ups and ensures vitamin freshness. 

Each 30-day supply of vitamins starts at $39, but the company offers 15% off with subscribe and save. They also have bulk ordering discounts. 

Each subscribe and save order auto-ships for free on your requested day of the month, meaning that you will never run out of vitamins and won’t have to make any last-minute trips to the store. First Day also makes it easy to cancel, pause, or modify your subscription at any time, no questions asked. 


Are First Day Vitamins worth it? 

Yes, I do believe they are worth it! First Day Vitamins are a great investment in your family’s health. They are made with organic fruits and vegetables and contain bioavailable vitamin forms, meaning that bodies of all ages and sizes can better absorb these nutrients. First Day vitamins are a fantastic option for children who are still growing, and anyone – adult or child – who otherwise could benefit from multivitamin supplementation. 

Are First Day vitamins legit? 

Yes, First Day gummy vitamins are a legitimate and healthy multivitamin. They are third-party tested for potency, purity, and labeling accuracy and contain all of the nutrients that are lacking in common diets. Because of this, they are a trustworthy vitamin brand that makes high-quality products. 

Are First Day vitamins FDA approved? 

The Food and Drug Administration (FDA) does not approve or regulate supplements, so neither First Day vitamins nor any other brand of vitamins is FDA-approved.

Instead of FDA approval, brands can opt to have their supplements tested by a third party for labeling accuracy, toxicology, and contamination (source). 1st Day vitamins are third-party tested, making the labeling accurate and confirming the absence of toxic substances and contaminants. 

What are the types of First Day Vitamins? How much do First Day vitamins cost? 

First Day makes multivitamins for the whole family. Though they started with their First Day vitamins for kids, they now also offer vitamins for teens, women, and men.  Recently First Day also launched their probiotic line, offering options for kids, teens, and women. 

First Day Vitamins start at $39 per month supply of multivitamins, though they offer bulk ordering pricing and subscribe and save discounts, reducing the price down to as low as $28.05 per bottle. Shipping is also free with the subscribe and save ordering option. 

Where can I buy First Day vitamins? 

You can only buy First Day vitamins from their website,

Final Thoughts 

First Day Vitamins is a trustworthy brand that makes high-quality and healthy multivitamins you can feel great about giving to your family. Their vitamins contain the essential micronutrients and none of the yucky stuff, such as synthetic ingredients, processed sugars, or artificial artificial colors and flavors.

Because First Day makes their vitamins with top-quality ingredients sourced from around the world and doesn’t include any common allergens in their supplements, they are suitable for people with allergies or dietary restrictions. They are also gluten-free, vegan, and reviewed very highly by real-life customers. I have personally used them for myself and for my kids, and would highly recommend them.

Remember that when considering supplementation, it’s always best to talk with your physician first. If your doctor recommends these vitamins, know that when you invest in these vitamins you are investing in your family’s health and well-being! 

More Vitamin Guides 

I hope I have thoroughly answered all of your questions in this First Day Vitamin review! If you have any further questions, please leave a comment below – I personally respond to every question I get! You can also FOLLOW ME on FACEBOOKINSTAGRAM  and PINTEREST to see more delicious, healthy, family-friendly food!

Originally published in